Sondrio Sportiva’s adventure in the basketball world began in 1936, it is the beginning of a long history that continues after 80 years of great work and great accomplishments. This personal project consists of the complete rebranding of the company and it started from the design of a new logo. The main logo is composed by an eagle that has been realized using a grid composed only by circles and a wordmark. Once the main logo and the color scheme was defined there were designed the game uniforms follow two different versions: home and road and. Also every single warm ups clothing, as button-up-shirt and long-sleeve t-shirt, and the practice uniforms have been realized following the different color schemes. Finally the palasport where the team plays the home game was completely redesigned follow the surface field of the NBA arenas. Last but not least the t-shirts for the audience have been designed, as happens during the NBA Playoffs the home team audience wear a colored t-shirt reporting a motto to create a single color effect on the tribune, also some merchandising articles were realized.